AD
This groundbreaking platform is reshaping the entire food service ecosystem - empowering hotels, delighting guests, and nurturing culinary talent across the Kingdom
Published: Tue 16 Apr 2024, 1:34 PM
Saudi Arabia's hospitality sector stands at the threshold of unprecedented expansion, with projections indicating a doubling of hotel capacity and an anticipated influx of 30 million pilgrims alongside 150 million tourists by the ambitious Vision 2030 target year.
Yet beneath this growth narrative lies a critical challenge for economy and midscale hotels - their food and beverage operations remain largely underutilized beyond breakfast service. This operational inefficiency creates a vicious cycle of diminished guest dining experiences and shrinking profit margins in what should be a lucrative revenue stream.
Enter Matbakhi - a game-changing solution that's reinventing hotel F&B through technological innovation and strategic partnerships. By leveraging digital transformation and creative culinary concepts, this pioneering platform is turning underperforming hotel kitchens into vibrant culinary hubs.
"We're on a mission to make exceptional dining accessible while transforming F&B into profit centers for our partner hotels," explains Joe Frem, CEO and co-founder of Matbakhi. "Our technology-powered approach modernizes every aspect from guest ordering to kitchen management while creating exciting new revenue opportunities through catering services and cloud kitchen operations."
The company's innovative model operates multiple virtual restaurant brands simultaneously within existing hotel infrastructure - allowing properties to capitalize on Saudi Arabia's booming food delivery market without major capital investments. Industry experts like Assad Numan, former CEO of Hungerstation, note this addresses significant untapped potential in the Kingdom's still-developing delivery sector.
Beyond financial benefits for hotels, Matbakhi serves as an incubator for Saudi Arabia's emerging culinary talent. The platform collaborates with promising local chefs to develop unique dining concepts that scale nationwide - giving chefs valuable exposure while providing hotels with distinctive offerings that enhance guest satisfaction.
The ripple effects extend throughout the hospitality ecosystem. Hotels gain access to cutting-edge technology that triples net operating income from F&B according to performance data. Guests enjoy expanded dining choices powered by intuitive digital ordering systems. Chefs receive platforms to showcase their creativity on an unprecedented scale.
"Matbakhi represents the future of hotel dining," observes Hassan Ahdab of Dur Hospitality. "They've cracked the code on delivering diverse culinary experiences while streamlining operations through digital solutions - exactly what modern travelers expect."
Looking forward, Matbakhi plans to expand its tech-enabled ecosystem beyond food service into comprehensive concierge solutions that will further elevate Saudi Arabia's hospitality standards while creating additional value streams for partner properties.
Bentley Continental GT Speed Hybrid: Where Timeless Elegance Meets Electrifying Performance
In the realm of automotive aristocracy, Bentley stands as a crown jewel. Born from racing heritage with legendary victories, the marque evolved through its Rolls-Royce era before emerging stronger under Volkswagen's stewardship. The Continental GT became its renaissance masterpiece - a perfect marriage of breathtaking design, thunderous performance, and peerless craftsmanship. Now in its fourth iteration, we experienced Bentley's vision of "fine driving" in the exclusive Continental GT Speed Hybrid First Edition - here's why this grand tourer redefines automotive excellence.
Judge Reaffirms Block on Elon Musk's $55.8 Billion Tesla Pay Package Despite Shareholder Vote
A Delaware judge has doubled down on her rejection of Elon Musk's record-breaking $55.8 billion compensation package from Tesla, dismissing the company's attempt to revive the deal through a shareholder vote.
Oil Prices Could Skyrocket Past $100 Amid Middle East Tensions, Analysts Warn
The global oil market is bracing for potential turbulence as escalating tensions between Israel and Iran threaten to push crude prices beyond the $100 per barrel mark, energy experts cautioned this week.
Oil Prices Rally to 7-Week High on U.S.-China Trade Deal Optimism
Crude oil prices surged over 1% on Tuesday, reaching their highest level in seven weeks as renewed optimism about a potential trade agreement between Washington and Beijing boosted expectations for stronger global economic growth and higher fuel demand. By midday trading in New York, Brent crude futures had climbed 81 cents (1.2%) to $67.85 per barrel, while U.S. benchmark West Texas Intermediate crude gained 83 cents (1.3%) to reach $66.12 per barrel. The rally pushed both major oil benchmarks
du Reports Stellar Q1 2026 Results with 19.8% Net Profit Surge
Emirates Integrated Telecommunications Company PJSC (du) has kicked off 2026 with outstanding financial performance, showcasing significant growth across all key metrics during the first quarter.
Le Mans Legends: Where History, Speed and Investment Collide
Carrefour Bids Farewell to Oman Market After Decades of Service
In a significant retail development, Carrefour has officially announced the end of its operations in Oman effective January 7, 2026. The supermarket chain, operated under exclusive rights by Majid Al Futtaim in the Sultanate, shared this emotional farewell through its official social media channels.
Suzuki Swift Production Halt Linked to China's Rare Earth Export Restrictions
In a move highlighting the growing impact of global supply chain disruptions, Suzuki Motor has temporarily suspended production of its popular Swift subcompact due to China's tightening rare earth export policies. Industry insiders reveal this marks the first major Japanese automaker affected by Beijing's recent trade measures.
Sharjah Islamic Bank Boosts Nasdaq Dubai's Sukuk Market with $500 Million AT1 Listing
In a landmark move for Islamic finance, Sharjah Islamic Bank (SIB) has successfully listed a $500 million Additional Tier 1 (AT1) sukuk on Nasdaq Dubai, further cementing the exchange's position as a global hub for Sharia-compliant securities.
UAE Drivers Alert: Major Road Closures This Sunday - Plan Your Route Now!
Attention all UAE motorists! The Roads and Transport Authority (RTA) has issued an important travel advisory for this Sunday, June 15, as essential maintenance works will temporarily disrupt traffic flow on two key highways. Commuters heading towards Sharjah and using Sheikh Mohammed bin Zayed Road should prepare for possible delays.
Dh332 Million Umm Suqeim Street Upgrade Nears Completion, Set to Slash Travel Time by 61%
Dubai's ambitious Umm Suqeim Street Improvement Project, a Dh332 million initiative designed to revolutionize connectivity between Al Khail Road and Sheikh Mohammed Bin Zayed Road, is now over 70% complete. The transformative infrastructure development features an impressive 800-meter tunnel with four lanes in each direction, promising to dramatically enhance traffic flow across the city.
Borouge and Adnoc L&S Forge 15-Year Mega Deal to Boost UAE Petrochemical Exports
In a landmark move set to transform the UAE's petrochemical landscape, Borouge has cemented a 15-year strategic alliance with Adnoc Logistics & Services Plc (Adnoc L&S) that will supercharge production capabilities and global export operations. The game-changing service agreement carries a minimum guaranteed value of $531 million (Dh1.95 billion), fueling Borouge's ambitious expansion strategy while delivering substantial operational efficiencies. The partnership is projected to generate over $5
